Michael Groth is Senior Brand Manager at Emerald Publishing, where he oversees international brand strategy and implementation across regional markets via digital, social, conference, thought leadership and PR channels. Mike has spent over 20 years in marketing for scholarly publishing, previously at Ingenta, Publishers Communication Group, the New England Journal of Medicine and Wolters Kluwer. He has attended seemingly countless US library shows and book fairs, organized conference sessions, and has blogged on information industry topics ranging from market trends, library budgets and open access, to emerging markets, online communities and the real world impact of research.