ER&L 2018 has ended

13th Annual Conference | March 4-7, 2018 | Austin, Texas & Online


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Posters [clear filter]
Monday, March 5

2:00pm CST

P02: The Library is the Brand: Managing the Library Brand Across E-Resource Platforms
Libraries are so effective at providing ubiquitous and low-barrier access to our e-resouces that users are often unaware they are connecting to library resources.  When users say they "never use the library," our continued funding for e-resources is put at risk.  Prominent and consistent library branding of e-resources is critical.


Susan Marcin

Head of E-Resources Management: Technologies & User Experience, Columbia University Libraries
Susan Marcin is the Head of E-Resources Management: Technologies & User Experience for Columbia University Libraries, where her work focuses on the e-resources life cycle of acquisitions, access, administration, support, and evaluation.  She holds a BA from Trinity College in Hartford... Read More →

Monday March 5, 2018 2:00pm - 3:00pm CST
Exhibit Hall
Tuesday, March 6

2:00pm CST

P15: This Just In: Highlighting New E-Resources via a Digital Display
Libraries use displays to highlight new or topical items in our collections. As we expand our e-book and streaming film collections, a physical display no longer captures the range of available resources.  We have created a digital display to highlight e-resources alongside physical items, increasing awareness among our library users.

Tuesday March 6, 2018 2:00pm - 3:15pm CST
Exhibit Hall

2:00pm CST

P24: Flexible Marketing and Outreach: An Institutional Repository Case Study
Librarians at Duquesne University did a soft rollout of their institutional repository in 2016, with a full rollout planned for 2017. Elsevier's acquisition of Digital Commons prompted a reevaluation of the marketing plan. The Outreach Librarian and IR Administrator approached this problem collaboratively to craft (and rebrand) a marketing message.

avatar for Christie Kliewer

Christie Kliewer

Outreach & Communications Librarian, Duquesne University, Gumberg Library

Gesina Phillips

Digital Scholarship Librarian, Duquesne University, Gumberg Library

Tuesday March 6, 2018 2:00pm - 3:15pm CST
Exhibit Hall

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