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13th Annual Conference | March 4-7, 2018 | Austin, Texas & Online

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Tuesday, March 6 • 2:00pm - 3:15pm
P16: Finding Our True Blue Ocean! Lessons learned from the University of Texas System Digital Library's Blue Ocean Strategy

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Blue Ocean Strategy says innovation will unlock new demand. Our vision focuses on demand, not supply, to find an uncontested marketplace. Instead of competition setting the benchmark, we will offer services to build confidence in our primary customer base, library staff at member institutions, to champion action, resiliency and progress.

Speakers
avatar for Ronda Rowe

Ronda Rowe

UT System Licensing and Communications Librarian, University of Texas Libraries
Ronda Rowe is the UT System Licensing and Communications Librarian for the University of Texas Libraries at the University of Texas at Austin. In this position, she is responsible for developing and implementing effective and efficient license negotiations and processing for the... Read More →


Tuesday March 6, 2018 2:00pm - 3:15pm
Exhibit Hall

Attendees (15)