Loading…
ER&L 2018 has ended

13th Annual Conference | March 4-7, 2018 | Austin, Texas & Online

SURVEY   |   OFFICIAL WEBSITE   |  
PRESENTATION FILES  |  ONLINE CONF INFO   |   DESIGNING FOR DIGITAL (D4D)


Monday, March 5 • 2:00pm - 3:00pm
P02: The Library is the Brand: Managing the Library Brand Across E-Resource Platforms

Sign up or log in to save this to your schedule and see who's attending!

Libraries are so effective at providing ubiquitous and low-barrier access to our e-resouces that users are often unaware they are connecting to library resources.  When users say they "never use the library," our continued funding for e-resources is put at risk.  Prominent and consistent library branding of e-resources is critical.

Speakers
SM

Susan Marcin

Head of E-Resources Management: Technologies & User Experience, Columbia University Libraries
Susan Marcin is the Head of E-Resources Management: Technologies & User Experience for Columbia University Libraries, where her work focuses on the e-resources life cycle of acquisitions, access, administration, support, and evaluation.  She holds a BA from Trinity College in Hartford... Read More →


Monday March 5, 2018 2:00pm - 3:00pm
Exhibit Hall

Attendees (93)