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13th Annual Conference | March 4-7, 2018 | Austin, Texas & Online


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Monday, March 5 • 4:00pm - 4:45pm
S033: Smoothing the Path of the Research Journey: Designing for User Experience in Academic Libraries

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From eye tracking to persona development, various techniques have been tested in user experience design for academic libraries. But as technology and expectations evolve, great UX remains a moving target. This session will cover the essential UX tools and research findings for optimizing the experience for your own unique users.

avatar for Michael Groth

Michael Groth

Senior Brand Manager, International, Emerald Publishing
Michael Groth is Senior Brand Manager at Emerald Publishing, where he oversees international brand strategy and implementation across regional markets via digital, social, conference, thought leadership and PR channels. Mike has spent over 20 years in marketing for scholarly publishing... Read More →

avatar for Elizabeth German

Elizabeth German

Service Design Librarian, Texas A&M University
Beth is the Senior Program Officer for the Open Library Foundation. Additionally, she is an Associate Librarian at Texas A&M University where she is the Service Design Librarian. In this role she connects user experience and project management to develop and enhance library tools... Read More →
avatar for Kara Kroes Li

Kara Kroes Li

Director of Product Management, EBSCO
As Director of Product Management for EBSCO, Kara is responsible for understanding the needs of end-users, librarians, and publishers and distilling those needs into product initiatives. Her current areas of focus are user experience, librarian workflows, and partnerships. Prior to... Read More →
avatar for Frankie Sewell

Frankie Sewell

Head of Customer Insight, Emerald Publishing
Frankie heads up all Customer Insight and Customer Experience at Emerald Publishing. He draws on over a decade of experience from both agency and client side. His passion is the Customer and strives to make their experience as easy as possible. Outside of work he frequently enjoys... Read More →

Monday March 5, 2018 4:00pm - 4:45pm CST
Room 202
  5. User Experience & Promotion