From eye tracking to persona development, various techniques have been tested in user experience design for academic libraries. But as technology and expectations evolve, great UX remains a moving target. This session will cover the essential UX tools and research findings for optimizing the experience for your own unique users.
Michael Groth is Senior Brand Manager at Emerald Publishing, where he oversees international brand strategy and implementation across regional markets via digital, social, conference, thought leadership and PR channels. Mike has spent over 20 years in marketing for scholarly publishing... Read More →
Beth is an Assistant Librarian at Texas A&M University where she is the Service Design Librarian. In this role she connects user experience and project management to develop and enhance library tools and services. She received her Professional Management Professional certification... Read More →
Director of Product Management, EBSCO Information Services
I have been building e-book products and services since 2005. As Director of eBook Product Management for EBSCO, I am responsible for understanding the needs of end-users, librarians, and publishers and distilling those needs into a product strategy. My current projects and interests... Read More →
Frankie heads up all Customer Insight and Customer Experience at Emerald Publishing. He draws on over a decade of experience from both agency and client side. His passion is the Customer and strives to make their experience as easy as possible.
Outside of work he frequently enjoys... Read More →
